When it comes to businesses which are aiming to enhance their growth and success, email marketing is one of the best weapons in the arsenal. Marketing through email is a powerful tool for one-to-one service-customer interaction and helps to drive sales effectively.
Businesses all around the world use this tactic to attract potential customers. Almost 206 billion emails get sent daily, and many of those are commercial mails. With the right strategy and execution, you can connect with your customers in a way that is beneficial for them as well as you.
Create Valuable Content
Customers are not really fans of promotion mails. They are not really interested in what you have to offer unless it is of value to them. So the first step to master marketing via email would be to create content which creates value. Let the customer know that you are addressing a real problem they have and how your solution can benefit them.
Proofread your content
Once you are done with the content creation, it is now time to check it. Proofread your content to ensure that there are no typos, grammatical errors, missing punctuations, incomplete sentences or errors of any sort. Sending an email to customers which have errors reflects poorly on your brand’s reputation. Make sure you hire an experienced content writers, proof-reader or professional email marketer to look into the content and eliminate the mistakes before you send it out to the customers.
For What and From Whom
A powerful email marketing design gives a clear message to the customers as to what the email is for and from whom. Customers appreciate it when you are real with them. To create more actionable emails that drive the sales, there are two main components – a subject line and a from the label.
A subject line is often the only part of an email the customer reads. A powerful subject line increases the chances of your email creating interest among the readers, eventually leading them to open the mail.
Customers need to know where the mail is coming from as it indicates who the subscriber is engaging with. Give a proper from label in order to reach your targeted audience easily. Generally, the form label includes the name of the company or organisation.
Links and Call-to-Action
It is impossible to doubt the importance of links and call-to-action in any form of content. Emails are no exception. Links are an effective way to guide the targeted customers to crucial information you want them to access on your website. Place the links strategically in the mail to direct customers to specific pages of your website for more information.
When concluding an email, include a call to action section to inform your subscribers what you want them to do. It is best to keep only one call to action per mail. There are chances the customer can get distracted if there is more than one call to action section in the mail.
Analyse, Test and Optimize
Constantly analyse your company’s email marketing endeavours. Understand which approach worked and which didn’t. Track the open rates, email bounces and click-through rates. These metrics can provide essential insights regarding the areas that need to be improved.
Ensure that your strategy is clear, concise and user-friendly. Test multiple elements on your subscribers, gather feedback and accordingly optimize your marketing strategy so that you. A responsive email template can further enhance customer readability as it can make your emails look great irrespective of the device it is accessed from.
Austin K is a blogger and influencer outreach expert at Megri Blogger Outreach Agency in New York and London. He writes about the latest developments in digital marketing and focuses his efforts on innovating customized blogger outreach plans for brands, businesses and startups depending on the industry and competition.